Where do you spend 1/3 of your life? At work. If you work in an office building, you have an exactly 1% of chance that it is one on the whole planet that does not contribute to carbon dioxide emissions. Do you feel like such a lucky dog? Perhaps, it is worth considering our office life a bit, because it is not only a matter of a day of the working week when free fruit is brought to your office or a friendly atmosphere at work. It is a question of the atmosphere that is high above our heads.
You surely know someone for whom handling an email is like quantum physics. Someone who believes that a phone is just to make calls, someone who only when extremely focused, can handle a text message, and who says that they have already "read the entire Internet".
This is the real estate market. The market, which has already exceeded 320 trillion dollars in world value and is growing by 5% each subsequent year, which for years has a database in Excel or in a binder on the shelf in the Payroll Department. House of cards - a version without a good plot and, in addition, the cards are not eco at all. Discovering it all 10 years ago was for us like hollowing the first oil well in the dawn of the automobile age – the infinite potential. And at the same time, unlike oil, it was a chance for us to do something good for the world.
We started building proper commercial real estate big data – instead of quarterly reports clipped together, weekly AI analyses with suggestions for the market. Suggestions, which at first were ridiculed, ignored, but after some time quietly accepted, and finally loudly praised. And so, after 4 years of developing REDD, we have a database of 2,100 described office properties and 13 billion data about them from the past two decades. We control them because we have measured them precisely and are measuring them more and more precisely every day. So we give customers what they want in a faster and cheaper way. In a few seconds, they get the best offer of premises from 27 cities, from 105,000 offices. However – as it says in a song by the Stones – sometimes it's better to have not what you want but what you need. That is why we look much further because it's already now that we, humanity, need much more ...
We are transparency
The construction market is only seemingly complex – big projects, big ego of people, and, of course, just as big cash. And it basically comes down to someone pouring concrete, and then someone else buying and renting it out. Everyone counts money here, hardly anyone counts alternative costs, and these are becoming more and more dangerous – 40% of carbon dioxide emissions, 36% of energy consumption, almost 2.5% more office space. Annually, all over the world! Buildings themselves – they are the largest polluters today. In 2050, at this rate of growth, they will poison twice as much. Do we want to save the planet? Let's start building differently.
This is why we really wanted to be in this business because apart from this envelope of greatness, it is fascinating and affects all of us. But we wanted to be creative, to do things our own way, making a good fuss, like a guerrilla fighting for a good cause, about which people tell stories in the evenings. Of course, we knew a lot of people would not be happy about it and we were right. But this is what we are here for, not to be mistaken.
And that's why, instead of following the old rules, we made our own ones – without boasting – smarter ones. Just like companies that don't want to hide behind greenwashing, we didn't want to make a veil of datawashing, to create the appearance of transparency, but simply, to be transparency. And here we are, from the beginning (from scratch). Damn it! The office that publishes official data for the whole country is paying us a lot for real estate data! Can you have a better recommendation?!
Yes, you can.
The fourth little pig
In the classic fairy tale, there were three little pigs and a wolf. Here, the real estate market represents the little pigs, and reality - the wolf. And although this is a slightly different story, it can also have a happy ending.
The first little pig represents those who like paper and "the good old days" the most. They will stubbornly cover themselves with these paper forms when the wolf comes. The wolf, as in the fairy tale, will simply breathe, blow and sweep them away.
The second little pig represents companies that are trying to have an affair with big data but are not entirely convinced by this. They still would like to stick to the past a bit, but this way they will be quickly left behind. It's like driving a mule-harnessed Tesla on the expressway.
The third little pig represents, you could say, the premium class – people who use big data and thus, they are doing well in the market, but they do not see all the possibilities yet. And who sees them? You already know who sees them.
The fourth little pig wants to not only build a proper house for itself and manage it in a modern way. BEFORE the fourth little pig builds it, she wants to have in the database information on how in 10 years she will be able to convert it, for example, from an office building to a residential building (a friendly apartment building!). She wants to know why she is building a house here and why it has so many floors, maybe it should have more or fewer of them. Is she really building the house in a place and in the way that people from the neighborhood want? The fourth little pig is so smart that she is three moves ahead of the others and knows that if she performs analyses and builds a "green" building, in 10 years she will have a premium good and it will pay for itself several times over. This little pig will soon require every part of the building to keep her updated on its use. Because that’s the case of the surface area - it ends, so you constantly have to come up with better and better solutions. The data will help the fourth little pig in all this, and there will be more and more of it, so it would be better if someone had it and could share it efficiently.
Everyone would like to live or work in the house of the fourth little pig. This house doesn't exist yet… or it already exists, but is not well measured yet. But be patient, we’re getting there.